Video Ad Campaign Assets
These videos were shown across online advertising platforms including Google, Youtube, Facebook and Meta.
Telling the Waters Edge Story
At Breaker Digital Marketing, our goal has always been to help local businesses tell their story, connect with their audience, and turn that connection into measurable growth. Our partnership with Waters Edge Dock and Hoist is a perfect example of how great storytelling, combined with smart digital strategy, can come full circle.
A few years ago, I had the opportunity to produce the original videos titled “About Waters Edge” and “The Waters Edge Company Story.” These projects were all about capturing who they are — the craftsmanship, dedication, and family-driven values behind their work on Michigan’s lakes. Those videos built a strong foundation for their brand, giving customers a personal look at what makes Waters Edge stand out.
Turning Archived Video into Working Assets
Fast forward to today, and we’ve taken things several steps further. At Breaker Digital, we’ve revamped those original videos, giving them a fresh edit and updated branding, and then developed a shorter, performance-driven video ad designed for use across multiple platforms — Google Ads, YouTube, Meta (Facebook and Instagram) Reels, and beyond.
These ads are part of a targeted digital campaign built to reach qualified leads — homeowners and lakefront property owners searching for dock and hoist solutions. Through precise data tracking, we’ve been able to identify website and social media visitors, retarget them with ads across the web, and convert that interest into real inquiries — whether through a phone call or website form fill.
It’s been incredibly rewarding to see Waters Edge Dock and Hoist’s marketing evolve — from storytelling videos that introduced their brand, to a full-fledged video marketing campaign that actively drives new business. It’s been a privilege to tell this companies story, and watch them grow and evolve over-time, and so has the video marketing.
What started as a creative project has turned into an ongoing partnership focused on results. Seeing the analytics come in, watching engagement grow, and knowing the content we created is directly helping the company expand — that’s what makes this work meaningful.
At Breaker Digital, we’re proud to help local companies like Waters Edge Dock and Hoist grow through the power of video, data, and strategic marketing. Because when a story is told the right way — and delivered to the right audience — it doesn’t just make an impression. It drives real growth.
