Video is a sales tool, not art.
Once I figured out how video could be plugged into the internet in so many different ways, I began to see the value of what a good, targeted video could do for a business. I’m speaking about my experience creating this video, in Atlanta in 2017.
This was just one of the videos I produced with Holly in Marietta Georgia. When I worked at the mortgage broker, she was always a leader in sales. The executive staff decided we should put a video series guiding potential clients, current customers and completed sales along with a step by step video campaign, distributed through an email campaign and customer relationship management tool. Crating multiple videos helped explain her sales process and set expectations for smooth transactions, and educated buyers, creating repeat business for Holly. This happened to be the main piece about her business, setting expectations for future clients, as she mentions her values with business. Since the time of filming this realtor piece, the potential for further distribution with online video has grown immensely.
Filming as A Traveling Videographer/Marketer
At that time traveling and filming for the broker was easy, because we would fedex film gear down the the realtors office beforehand. Once the shoot was done, I’d box it all back up and ship it back. I would fly with the media and camera on my person. Tripods and sometimes a light would be shipped ahead of the shoot. I’m not sure if that was the most cost effective option, but nowadays depending on the amount of gear, I usually check the extra hard case at the airport. But I still travel with a backpack with the most important things close to my person, which are the cameras and SD memory cards. Managing all the gear through the airport can be stressful but hey, rarely is travel ever stress free.
