This video helped promote Apollo browns drum kit, a digital product.
When Apollo Brown reached out to me with an exciting opportunity to collaborate on a promotional video for his upcoming drum kit release with The Drum Brokers, I knew it was a project I couldn’t pass up. Brown, with his creative vision, crafted a script that infused this piece with a unique and cool feel, setting the stage for an unforgettable promo.
The collaboration process was dynamic, with Brown not only scripting the narrative but also curating the beats that would become the backbone of our visual journey. The challenge and thrill for me came in arranging the beats behind his script, a process that added a layer of depth and resonance to the entire piece. The synergy between the script and the beats was palpable, truly bringing the promo to life in a way that resonates with the beat heads.
The concept we developed was elegantly simple yet powerfully effective—taking viewers on a journey from the rich tapestry of a record store to the heart of Apollo Brown’s creative sanctuary. As always, I took charge of the production of visuals and editing, ensuring that every frame reflects the passion and energy infused into this collaboration.
I invite you to experience the culmination of our efforts, a promo that not only showcases Apollo Brown’s new drum kit but also invites you into the vibrant world of music creation. Your support and appreciation mean the world to us, and we hope you enjoy this visual and auditory journey as much as we enjoyed bringing it to you.
