At Breaker Digital, we believe that great content never loses its value—it just needs the right touch to make it shine again. Recently, we revisited and refreshed the original “About” video for Pete Black Plumbing, a trusted name in both residential and industrial plumbing across Livingston County.
The video was originally filmed years ago, but instead of starting from scratch, we repurposed the existing footage—updating visuals, refining the messaging, and adding new personnel shots to reflect the company’s growth. By building on the solid storytelling foundation we already had, we were able to deliver an updated, high-value piece of marketing content without losing the authentic spirit that made the original video resonate.
Pete Black Plumbing presents a unique marketing challenge: they serve homeowners who need reliable everyday plumbing services and industrial clients managing large-scale infrastructure projects. Traditionally, these audiences require separate strategies—but Pete Black Plumbing successfully bridges both under one brand. Our team focused on finding that balance through a streamlined message and clear visuals that speak to both markets.
Beyond the video update, Breaker Digital has expanded Pete Black Plumbing’s marketing footprint across multiple digital platforms. We designed new graphics and ad creatives for use across Google Ads (Search and Display) and Meta platforms, including Facebook and Instagram, to help drive local visibility and brand recognition.
These paid campaigns are supported by a redesigned, easy-to-navigate website—built to highlight Pete Black Plumbing’s expertise, showcase their projects, and make it easier for both residential and commercial clients to get in touch.
By combining refreshed video content, strategic ad campaigns, and consistent branding, we’ve positioned Pete Black Plumbing for long-term digital success in Howell and Livingston County.
Check out the updated “About” video and explore their new online presence—proof that with the right marketing strategy, even older content can continue to deliver lasting results.
Still Images Used in Paid Ad Campaigns
Some web users still prefer clicking on still images over videos — and in certain industries, they actually perform better.
From service-based businesses to local brands, static visuals can feel more personal and direct. That’s why at Breaker Digital, we make sure still images have their place in every Google and Meta ad campaign, working hand-in-hand with video to create a complete, balanced marketing strategy. Get started on yours today!
