As a producer, videographer, and marketer, I often find myself immersed in various industries, capturing the essence of businesses and their stories. One memorable project brought me to the picturesque landscapes of northern Michigan, in Grayling on a radiant summer day, collaborating with Mike from Up North Shoreline.

The project was an encapsulation of their journey—a story of dedication, family values, and entrepreneurial spirit. We aimed to unveil their narrative in a compelling video piece, a task we accomplished in a swift three-hour window.

Arriving at Mike’s summer residence, I was greeted with warmth and readiness. His family, supportive and accommodating, made our collaboration seamless. His kids were already playing in the water, and jumping off the dock. The weather was also cooperating. 

The day unfolded beautifully as we maneuvered through the filming process. Setting sail on the pontoon with Mike’s family, we navigated the waters to capture them using the boat lifts and dock by Great Lakes Lift.

Just as we concluded the final shots, nature’s unpredictability intervened. Raindrops started to fall, hinting at an impending downpour. Yet, miraculously, we wrapped up just in time before the heavens opened up—a testament to the perfect timing that seemed almost serendipitous.

Working alongside Mike and his family wasn’t just about creating a video; it was about witnessing firsthand the embodiment of their values. Their dedication, unity, and commitment to quality resonated not just in their work but in their way of life.

The experience of crafting this piece was more than just a professional endeavor; it was a glimpse into the heart of Up North Shoreline. Through the lens, I witnessed a story of growth, passion, and the beauty of family-driven entrepreneurship—a tale I’m honored to have had the opportunity to share with the world. I can only hope to achieve the same greatness with my own marketing business here at Breaker Digital. 

 

Sincerely, Brandon Damon Owner and Operator of Breaker Digital Marketing

As a filmmaker, I’ve always been drawn to stories that echo the human spirit’s resilience and the power of belief. Recently, I stumbled upon the incredible journey of Waters Edge Dock & Hoist, and their story about finding and working with their dealer, Great Lakes Lift- resonated deeply with me.

Eleven years ago, two young entrepreneurs, much like myself in their aspirations, faced the daunting task of finding a manufacturer for their docks. Despite numerous rejections and unanswered calls, they found a beacon of hope in Dave and Jackie from Great Lakes. “Sometimes all it takes is one person to believe in you.”

Their partnership wasn’t just about business; it’s about faith. Dave and Jackie took a chance on these budding entrepreneurs, offering them a lifeline by providing products on consignment. This act of faith wasn’t just a transaction; it was a catalyst that fueled the dreams of Waters Edge Dock & Hoist.

Reflecting on their journey, I’m reminded of my own experiences in the film industry. Starting out, there were moments when I felt like an outsider, trying to break into an industry that seemed impenetrable. But much like Waters Edge, I found individuals who believed in my vision. They offered support, guidance, and opportunities that paved the way for my growth.

What strikes a chord in this story isn’t just the success achieved over a decade but the ethos driving it. It’s not solely about the remarkable quality of the product, although that’s unquestionable. Instead, it’s about the people-first philosophy upheld by Great Lakes. They prioritize relationships over profits, standing by their dealers in times of need.

The spirit of support and the unwavering commitment to customer satisfaction showcased by Great Lakes isn’t just commendable; it’s inspirational. It’s a reminder that in a world often dictated by profits and cutthroat competition, there are entities that prioritize integrity, care, and genuine connections.

Waters Edge Dock & Hoist’s story is a testament to the transformative power of belief. It underscores the fact that sometimes, all it takes is one person or one entity to believe in your dream, igniting a journey that surpasses all expectations.

Their narrative resonates deeply with me as a filmmaker. It’s a reminder to keep believing in the power of storytelling, to stay true to my vision, and to cherish those who believe in me along the way. I want to do this as long as I’m driven to continue crafting stories that inspire, uplift, and reflect the beauty of human resilience.

In conclusion, the tale of Waters Edge Dock & Hoist isn’t just about docks and hoists; it’s about the triumph of belief, perseverance, and the profound impact one’s support can have on another’s journey. It’s a story that fuels my passion for storytelling and reminds me that sometimes, believing in someone else’s dream can be the catalyst for extraordinary achievements.

As a videographer entrusted with capturing the essence of businesses, each assignment unveils a unique story. Recently, I had the privilege of delving into the legacy of Camp & Cruise, a family-oriented enterprise that has been riding the waves of success for almost five decades. Here’s a glimpse of the narrative that unfolded through the lens of my camera.

Camp & Cruise’s history spans generations, making it a cornerstone in West Michigan and the broader Midwest market. From boats and motors to trailers, docks, and lifts, their commitment to serving the marine needs of the community is both profound and enduring. The story began nearly 50 years ago.

The heart of the story lies in the enduring partnership between Camp & Cruise and Great Lakes Lift, a bond that has spanned two decades. As a small business myself, I recognized the significance of kinship in business dealings. The commitment to customer satisfaction echoed loudly in every frame of my footage. Great Lakes Lift’s focus on quality, ease of use, and robust construction was palpable through the lens, a testament to the shared values of both enterprises.

Great Lakes Lift’s vertical lift products emerged as the stars of my visual narrative. The emphasis on robust construction, larger components, and ease of repair resonated with the practical side of every boat owner. Camp & Cruise’s decision to represent Great Lakes Lift was grounded in the common-sense approach of their manufacturing. Watching the components seamlessly come together and realizing that 90% of their products allowed for easy deck system management was a revelation.

Through the lens, I couldn’t help but appreciate the common-sense philosophy embedded in every aspect of Camp & Cruise’s operations. It wasn’t just about selling products; it was about simplifying lives. Great Lakes Lift’s innovative design, particularly in their vertical lift products, demonstrated a commitment to practicality. The deck systems that effortlessly come out of the frame make the process of putting boats in and out of the water not just a task but a breeze.

As my camera lens zoomed out, capturing the Camp & Cruise landscape against the backdrop of West Michigan, it was evident that this wasn’t just a business; it was a legacy navigating the waves of tradition. The journey, intricately documented through my lens, showcased the harmony of family, quality, and a common-sense approach that keeps this maritime haven sailing smoothly into the future. Thanks for the great interview Jeff!

In our latest video spotlight, we delve into the world of Lakeside Services, a dedicated boat lift servicing company that has been a cornerstone in Central Michigan since the turn of the millennium.

The video captures the dealer’s unwavering preference for Great Lakes products. The featured dealer commends the superior build quality and durability of Great Lakes, citing instances where their products outshine competitors in the market.

Lakeside Services proudly stands as an exclusive dealer of Great Lakes products. The decision is rooted in the manufacturer’s consistent support and dedication, a stark contrast to Lakeside’s past experiences with other vendors who fell short in times of need.

This video recounts the challenging year of 2020, marked by a dam failure near Midland, Michigan. Lakeside Services faced significant business losses and a reduction in staff. Despite this, the resilience of the team shines through.

The heart of the story lies in the enduring relationship between Lakeside Services and Great Lakes. The video captures moments where Great Lakes reassured the dealer, promising unwavering support to weather the storm. It’s a testament to a partnership that transcends transactions, a bond built on loyalty and mutual commitment.

Join us in witnessing the resilience of Lakeside Services and the unwavering support of Great Lakes as they navigate challenges and emerge stronger together.