Event Coverage Archives - Breaker Digital Marketing | Breaker Digital Marketing | Breaker Digital Marketing https://breakerdigital.com/category/event-coverage/ Let us break your business into the digital world! Fri, 22 Aug 2025 19:24:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://breakerdigital.com/wp-content/uploads/2022/08/cropped-bd_wave_small_150x150-32x32.png Event Coverage Archives - Breaker Digital Marketing | Breaker Digital Marketing | Breaker Digital Marketing https://breakerdigital.com/category/event-coverage/ 32 32 New Vlog Series “The Workz” Episode One https://breakerdigital.com/new-vlog-series-the-workz/ Fri, 05 Apr 2024 20:36:31 +0000 https://breakerdigital.com/?p=836 The Workz Episode One Hey everyone, Brandon Damon here, the co-producer of “The WORKZ.” I’m excited to share with you the first episode in the new series, shot entirely at…

The post New Vlog Series “The Workz” Episode One appeared first on Breaker Digital Marketing.

]]>

The Workz Episode One

Hey everyone, Brandon Damon here, the co-producer of “The WORKZ.” I’m excited to share with you the first episode in the new series, shot entirely at the Headquarters. This was the first time filming with the crew, as they invited me in to share their paint process.

Filming a painting project presented its own set of challenges, especially when working under a tight deadline. We had to ensure that we captured every step of the process while still adhering to our schedule. Painting is a meticulous task, and any delays could affect the outcome of the project. Additionally, filming real people in a reality show setting adds another layer of complexity. We wanted to authentically capture the passion and dedication of the Paint Team, lead by Raphael and Jaz- without intruding on their workflow.

The energy and enthusiasm of the team were palpable as they prepared to showcase their latest bike project for the Tokyo Motorcycle Show. Zypher blue was the chosen color. Despite the pressure of the impending deadline, everyone remained focused and committed to delivering top-notch results. 

One of the key highlights of filming this episode was witnessing the meticulous attention to detail during the painting process. From priming the bike parts to mixing the perfect shade of color, every step was executed with precision and care. It was fascinating to see how temperature control played a crucial role in achieving the desired finish, and the team’s expertise shone through as they navigated through potential challenges.

Of course, filming real people at work comes with its own set of surprises. There were moments of laughter and camaraderie as the team worked together to overcome any obstacles that arose. Whether it was joking around during a short break or discussing music preferences while painting, we were able to capture the genuine interactions that will make “The WORKZ” vlog truly special. My approach to filming these episodes will have more of a grassroots vlogger feel, employing some first person story-telling when possible. But still try to elevate the look through Sony optics. 

As day one drew to a close, we wrapped up filming with a sense of accomplishment and excitement. Raphael sprayed a perfect clear coat, and I used a modified GoPro rig to capture the view from the sprayer. We had successfully captured the essence of creativity and craftsmanship at Headquarters, and I couldn’t be prouder of the team’s efforts. I was super excited to get home and start editing what I had just captured- almost before the paint dried!

I hope you’ll join us for the next episode of “The WORKZ” as we continue to explore the fascinating world of custom motorcycle painting and parts.

Until then, ride on!

-Brandon Damon

The post New Vlog Series “The Workz” Episode One appeared first on Breaker Digital Marketing.

]]>
The Dockman: Episode Four https://breakerdigital.com/the-dockman-episode-four/ Mon, 08 Nov 2021 18:19:21 +0000 https://breakerdigital.com/?p=788 A day in the life of a dockman. As a videographer, I often find myself immersed in diverse worlds, capturing stories that unveil the essence of professions as everyday heroes.…

The post The Dockman: Episode Four appeared first on Breaker Digital Marketing.

]]>

A day in the life of a dockman.

As a videographer, I often find myself immersed in diverse worlds, capturing stories that unveil the essence of professions as everyday heroes. Recently, I had the privilege of shadowing The Dockmen for a day, delving into their world from sunrise to sundown.

From the crack of dawn, when most are just beginning to stir, the dockman’s day commences. Luckily, I gave a GoPro camera to dockman Garrick, who dockumented his day. It had to be captured this way, because this man begins work as soon as he rolls out of bed. 

What struck me most was the sheer work ethic that resonates in every movement and decision made by these professionals. They don’t just work; they embrace the tasks with a passion that becomes a measuring unit for my own filmmaking efforts. It dosn’t matter what’s required of them, changing breaks, constructing a seawall, operating heavy machinary- they take on all tasks creating a well rounded skill set. 

As the day progresses, my camera follows the dockmans steps, capturing their physicality and resilience in the face of demanding labor. Dock removal season is no cakewalk; it’s an arduous journey marked by relentless effort. Each swing of a hammer, each lift of steel panels—moments frozen in time by my lens, showcasing the unwavering dedication and determination of these workers.

But amidst the laborious tasks, there’s an undeniable camaraderie and lightheartedness. The banter, the shared laughter—those brief instances of camaraderie amidst challenging work illustrate the humanity and spirit of these dockmen. And it’s the bright spot in many of their days. Something to look forward to.

The day culminates in the office, where administrative tasks take precedence. Emails, phone calls, and reflections on the day’s endeavors paint a holistic picture of their work. As I capture these moments, I can’t help but admire the dockman’s unwavering dedication and commitment to their craft.

Ultimately, filming The Dockmen isn’t just about capturing a day’s work; it’s about encapsulating the ethos of dedication and passion. Their work ethic serves as a beacon, inspiring me to push the boundaries of my own craft. The day spent behind the lens with The Dockmen wasn’t just about documenting; it was an invaluable lesson in resilience, passion, and the relentless pursuit of excellence. Watch the entire dockman series on Amazon Prime Video today.

The post The Dockman: Episode Four appeared first on Breaker Digital Marketing.

]]>
The Dockman: Episode Two https://breakerdigital.com/the-dockman-episode-two/ Mon, 19 Jul 2021 15:41:55 +0000 https://breakerdigital.com/?p=764 A day of filming at YMCA Camp Echo with The Dockmen   Being behind the lens for “The Dockman” is always an adventure, and our recent trip to YMCA Camp…

The post The Dockman: Episode Two appeared first on Breaker Digital Marketing.

]]>

A day of filming at YMCA Camp Echo with The Dockmen

 

Being behind the lens for “The Dockman” is always an adventure, and our recent trip to YMCA Camp Echo in Fremont, Michigan, was nothing short of exhilarating. As the producer tasked with documenting the installation of a dock using Easy Dock technology, I was in for a day filled with incredible moments and insightful discoveries as I continued to learn about the dock and hoist industry.

Garrick, Jerry, and I set off bright and early, knowing we were in for a day-long journey that would culminate in a full dock installation. The anticipation was palpable as we embarked on this venture, eager to showcase the efficiency and simplicity of EZ Dock technology in action.

Arriving at the serene Lake Ryerson, the scene was set for an exciting day of work alongside the camp’s directors, counselors, and maintenance crew. As the installation progressed, our cameras diligently captured each step. From unloading parts to maneuvering sections into the water and coupling them together, every moment was a testament to the straightforward nature of Easy Dock.

What struck me most was the collaborative spirit that infused the entire process. Volunteers, some new to the task, seamlessly adapted, forming an assembly line and contributing to the installation. It was inspiring to witness how quickly they grasped the concept, showcasing the user-friendly nature of the technology. I followed the action from behind the camera. This episode was filmed with a Sony camera and DJI Mavic Pro drone.

Beyond the technical aspects, the camaraderie and shared purpose stood out. This project wasn’t just about installing a dock; it was about enhancing the camp experience for future generations. The dock’s safety, durability, and ease of use meant that campers would have a reliable and enjoyable platform to experience the lake for years to come.

Capturing these moments on camera felt like preserving a legacy. As the day drew to a close, and the dock stood proudly in the water, I couldn’t help but feel a sense of accomplishment. This wasn’t just a film shoot—it was a documentation of the positive impact that a simple yet innovative technology could have on a community.

Reflecting on our journey back, I couldn’t wait to share this story with our audience. Through the lens of “The Dockman,” viewers would witness not just an installation but a testament to the power of collaboration, innovation, and the joy of creating lasting experiences.

As the sun set on our day-long excursion, I knew this episode would carry the spirit of YMCA Camp Echo—the dedication, the joy, and the promise of many summers filled with laughter and adventure.

Stay tuned as we bring this remarkable journey to your screens, showcasing how a dock installation isn’t just about assembling parts; it’s about creating memories that last a lifetime. You can watch the complete first season of the Dockman now on Amazon Prime Video.

The post The Dockman: Episode Two appeared first on Breaker Digital Marketing.

]]>
Behind the Lens: House of Vans Social Media Content https://breakerdigital.com/house-of-vans-detroit-social-media-content/ Thu, 16 Jan 2020 14:59:50 +0000 https://breakerdigital.com/?p=672 From abandon halls to a packed House of Vans Event in Detroit   When the call came to film the House of Vans Event at the abandoned Jefferson Intermediate School…

The post Behind the Lens: House of Vans Social Media Content appeared first on Breaker Digital Marketing.

]]>

From abandon halls to a packed House of Vans Event in Detroit

 

When the call came to film the House of Vans Event at the abandoned Jefferson Intermediate School in Detroit, I knew I was in for a unique and thrilling experience. Little did I know that this project would take me on a journey through empty halls, abandoned lockers, and eerie, dark bathrooms months before the event unfolded in the following year. The challenge was not just to capture visuals but to tell a story of a space frozen in time, with the echoes of its past still resonating in the present. This pice of the video was used to promote the upcoming House of Vans event in Detroit. At the time, I had no idea why exactly I was filming this abandon school for Vans.

Navigating a Million-Dollar Ghost Town

Despite the school’s abandonment, the Jefferson Intermediate School was far from deserted. Heavy surveillance kept a watchful eye on the property, a reminder that even in its dilapidated state, this building held substantial value. It was a surreal experience to roam through the school’s hollowed halls, capturing the haunting beauty of its decay while constantly aware of the watchful eyes on the other side of the lenses. The building featured an indoor basketball court in great condition, with hoops hung at each end.

From Abandoned Halls to Social Media Stardom

The footage captured during the pre-event exploration didn’t just fade into the archives. Vans recognized the power of the visuals and utilized them in social media teasers leading up to the grand House of Vans Event. The juxtaposition of a forgotten educational institution becoming the canvas for an iconic skateboarding event added layers of intrigue, creating a buzz that echoed across digital platforms.

Braving the Cold for the Main Event

As the main event approached, a cold and snowy weekend in February set the stage for the House of Vans spectacle. Tasked with filming a highlight reel for the event, I embraced the challenge of capturing the energy, skill, and camaraderie that define the world of skateboarding. The resulting highlight video aimed to not only document the event but to encapsulate the spirit of a community coming together in the name of skate culture.

The Drop Heard ‘Round Detroit

In the midst of the skateboarding competition, a standout moment emerged—a skater determined to land a drop off the backboard. It was a heart-pounding scene that demanded persistence and precision. As a filmmaker, I had to stick with it, navigating the adrenaline and anticipation to ensure the shot was captured flawlessly. This skater’s determination became the grand finale, a fitting end to an epic weekend that showcased Detroit as a thriving hub for skateboard culture.

The Future of Action-Packed Content

As I reflect on this unforgettable experience, I’m fueled by the desire to find myself in more positions to capture action-packed content that transcends the ordinary. The House of Vans Event at the Jefferson Intermediate School not only provided a canvas for visual storytelling but also opened doors to a world where abandoned spaces transform into vibrant stages for expression. Here’s to the thrill of capturing the next unforgettable moment, one frame at a time.

The post Behind the Lens: House of Vans Social Media Content appeared first on Breaker Digital Marketing.

]]>
Behind The Lens: About Your Business Video and Tractor Parts https://breakerdigital.com/reliable-tractor-parts-video/ Sat, 14 Dec 2019 22:34:08 +0000 https://breakerdigital.com/?p=640   This “About Us” Video is a brief history of Reliable Aftermarket Parts I feel fortunate to have been selected to produce and film a captivating culture piece for Reliable…

The post Behind The Lens: About Your Business Video and Tractor Parts appeared first on Breaker Digital Marketing.

]]>

 

This “About Us” Video is a brief history of Reliable Aftermarket Parts

I feel fortunate to have been selected to produce and film a captivating culture piece for Reliable Aftermarket Parts of Williamston Michigan. Crafting Culture Videos or “About Us” videos is a powerful way to narrate a company’s journey and cultivate a dedicated fan base among clients. This company, with its humble origins and subsequent evolution into an online tractor parts business with multiple locations on Grand River, exemplifies the ideal subject for an engaging online video.

In my role as a producer and videographer, I had the opportunity to sit down with the company’s Owner, Tom Salisbury, for an in-depth interview that formed the foundation of their compelling “About Story” video. I helped decide what interview questions were relevant to tell the parts of the story they wanted. Tom’s active and intelligent involvement in the day-to-day operations of his business was a refreshing departure from the norm among company owners. After-all he was the one to build this company up making it the giant is now is, when he decided to take his business online. 

During the initial stages of the shoot, Reliable hosted a tractor pull event—an aspect of culture and sport that was unfamiliar to me. Witnessing individuals pulling weights on tractors, judged by speed and power, was a fascinating experience. It was intriguing to see these tractors being pushed to their limits, sometimes resulting in breakdowns. Only for them to be towed back, repaired and then dragged again. It was a fun day capturing the action and flying the drone above.

After filming the interview with Tom, I had a shot list of broll to capture at headquarters. The primary filming took place in the warehouse, where the conditions were hot and humid. Despite the challenging environment, delving into Reliable’s business operations was enlightening. Exploring how they leveraged technology to enhance their efficiency was particularly noteworthy.

Although the editing process was extensive, I am pleased with the final outcome, capturing the essence of the company’s story through carefully scripted interview questions and visually compelling footage.

View More

The post Behind The Lens: About Your Business Video and Tractor Parts appeared first on Breaker Digital Marketing.

]]>
Behind the Lens: Footlocker and Air Force Ones https://breakerdigital.com/footlocker-detroit-video-recap/ Thu, 14 Nov 2019 21:15:35 +0000 https://breakerdigital.com/?p=635 My Footlocker Filming Experience The Force Photography Workshop in Detroit was not just an ordinary event; it was a platform designed to give back to the community, fostering education and…

The post Behind the Lens: Footlocker and Air Force Ones appeared first on Breaker Digital Marketing.

]]>

My Footlocker Filming Experience

The Force Photography Workshop in Detroit was not just an ordinary event; it was a platform designed to give back to the community, fostering education and inspiration among young photographers. What made it even more special was its focus on highlighting the iconic Air Force 1 shoe, and it was heartening to witness corporations like Footlocker embrace the broader vision of cultivating a genuine culture around athletic wear, their brand, and, of course, shoes.

The day kicked off with a unique touch – special coffee from the talented coffee man, setting the tone for an extraordinary experience. A panel discussion, expertly hosted by Jimmy Goldfingers, unfolded, providing students with invaluable insights and success stories from accomplished professionals like Jenny Risher. The lineup included a who’s who of photographers from the vibrant city of Detroit, each having made significant contributions and carved out their own space in the photography community.

As the videographer tasked with covering the event, I felt fortunate to be in the midst of such creative energy. The day took an exciting turn when we boarded a bus headed downtown to capture shots of the Nike Air Force 1 against the iconic backdrop of the city. Footlocker went the extra mile by providing light boxes to the student photographers, serving as a source of inspiration for their creative endeavors. A big shoutout to Footlocker for their thoughtful support!

In this post, you’ll find the original 1-minute cut, showcasing the highlights of the event. However, my experience behind the camera allowed me to capture additional footage throughout the day, culminating in an extended version (above). The decision to create a longer edit was driven by the recognition of the impactful work being done by the team at Footlocker. I always strive to over deliver on projects when it comes to the people who support me. 

It was truly a pleasure to hang out and film throughout the day, and I want to extend a special thanks to Don- Staylaced for his contribution. To everyone who tuned in, thank you for watching! Your support fuels the passion for capturing and celebrating moments that make events like these truly unforgettable.

 

 1 Minute Version of the footlocker event above. This was the original cut shared on their social media page.

 

The post Behind the Lens: Footlocker and Air Force Ones appeared first on Breaker Digital Marketing.

]]>