Navigating a Digital Merge

Over the years, Breaker Digital Marketing has proudly partnered with Pete Black Plumbing to shape and grow their brand—from creating brochures and photography to producing high-quality video content and a polished, modern website. Our businesses grew together, as Breaker Digital pioneered the digital marketing strategy for the company.

Our collaboration was built on trust and results, making it easy to continue that partnership when big changes came in early 2025. That’s when Pete Black Plumbing merged with J. Mills Plumbing to form Titan Plumbing Group, based in Howell, Michigan.

Key Role in Renaming Titan Plumbing Group

Breaker Digital’s lead producer, Brandon Damon, played a key role in this transformation, helping name the new company and leading the merge online. Pete Black was sourcing other names from another marketing company, but Brandon asked for his shot at renaming the new company. Brandon suggested “Titan Pipe Plumbing,” , (1 of 5 suggestions) a name built to win search traffic and clicks for years to come. After reviewing ten name submissions from another out-of-state marketing firm—and not feeling any of them captured the brand’s strength—owner Greg Johnson circled back to Brandon’s concept, removing the “Pipe” and locking in the now-recognizable name: Titan Plumbing Group. We also merged their Google business profile, a process that saved their thousands of Google Reviews and maintained aspects of their Google Search standing.

Once the name was finalized, Breaker Digital got to work transforming the existing Pete Black website into a new Titan Plumbing Group platform. From there, we shifted our focus to SEO strategy and a full-scale paid advertising campaign, designed specifically for a service-based plumbing company. We implemented advanced data tracking to develop a qualified lead strategy, ensuring every visitor interaction could be measured and optimized. To build brand recognition, we repurposed years of photo and video content into fresh Google Ads, new imagery for AdWords campaigns, and launched Google Local Service Ads to target Titan’s local service area.

Creative Marketing Solutions

Our creative approach quickly became the backbone of Titan’s marketing success. The video ad campaign we developed rose to the top as one of the brand’s most effective lead drivers. Those results got our organization invited into a regional study of top performing video hooks that perform the best online. Today, with all wheels in motion, our strategy consistently delivers around 400 qualified leads per month, with strong performance from both paid and organic channels. That’s not impressions or clicks, that’s a website form fill or phone call to the plumbing group. It helps that the monthly ad budget remains healthy—but it’s the creative, in ads optimized for conversion, that keeps the phones ringing and the forms filling. Gathering the closed sales from those numbers is in progress to measure the real value of our service. 

At Breaker Digital Marketing, we specialize in helping service-based businesses stand out, scale up, and dominate their local markets. Whether you’re rebranding, expanding, or ready to take your online presence to the next level, we can build a custom marketing strategy—from name development and SEO to lead funnels and creative ads—that helps you rise above the competition and lead your industry forward.

At Breaker Digital Marketing, we’re big believers that some of the best marketing doesn’t happen behind a screen — it happens right in your community. One great example of that is Pete Black Plumbing’s annual participation in Fowlerville’s “Christmas in the Ville” parade, an event that brings together local families, businesses, and plenty of holiday cheer.

Every December, the streets of downtown Fowlerville come alive with lights, laughter, and floats that show off the creativity and spirit of the town. Pete Black Plumbing, joined this year by J. Mills Plumbing, took their float design to the next level — creating a festive display that showcased both craftsmanship and community pride.

Why Participating in Local Events Works

For local service companies, especially those in industries like plumbing, HVAC, or construction, participating in hometown events like this is more than just goodwill — it’s smart marketing. Here’s why:

• It builds trust and familiarity. When people see your company participating in local traditions, they start associating your brand with community involvement and reliability.

• It keeps your brand visible year-round. Parade photos, videos, and community posts get shared online, keeping your business in front of local audiences long after the event ends.

• It humanizes your business. Events like these show that behind the trucks and tools are real people who care about their town — something every homeowner appreciates when choosing who to call.

• It creates valuable media content. From drone shots and reels to Google Business posts, your participation can fuel months of authentic, high-performing digital content.

Capturing the Magic (and the Marketing Value)

Every year, our team bundles up to film Pete Black Plumbing’s float as it rolls through the chilly streets — complete with twinkling lights, waving team members, and smiling kids lining Main Street. This year, we took things even further by creating a virtual reality experience that lets viewers ride alongside Pete Black Plumbing’s Hydro Vac Truck in VR.

Using Apple Vision, Meta Quest, or Oculus goggles, you can experience the parade like you were there— a unique piece of branded content that’s both innovative and engaging.

Community = Connection

At the end of the day, Christmas in the Ville is more than just a parade — it’s about celebrating connection. For Pete Black Plumbing and J. Mills Plumbing, it’s a way to show appreciation for the community that supports them all year long.

At Breaker Digital, we love helping businesses turn moments like these into meaningful marketing. Whether it’s through video, VR, or social storytelling, community-driven marketing creates authentic engagement that no paid ad can replicate.

Until next year, stay warm, keep giving back, and remember: sometimes the best way to grow your brand is by showing up where your community already is.