Dealer Spotlight in Marne Michigan
As a videographer entrusted with capturing the essence of businesses, each assignment unveils a unique story. Recently, I had the privilege of delving into the legacy of Camp & Cruise, a family-oriented enterprise that has been riding the waves of success for almost five decades. Here’s a glimpse of the narrative that unfolded through the lens of my camera.
Camp & Cruise’s history spans generations, making it a cornerstone in West Michigan and the broader Midwest market. From boats and motors to trailers, docks, and lifts, their commitment to serving the marine needs of the community is both profound and enduring. The story began nearly 50 years ago.
The heart of the story lies in the enduring partnership between Camp & Cruise and Great Lakes Lift, a bond that has spanned two decades. As a small business myself, I recognized the significance of kinship in business dealings. The commitment to customer satisfaction echoed loudly in every frame of my footage. Great Lakes Lift’s focus on quality, ease of use, and robust construction was palpable through the lens, a testament to the shared values of both enterprises.
Great Lakes Lift’s vertical lift products emerged as the stars of my visual narrative. The emphasis on robust construction, larger components, and ease of repair resonated with the practical side of every boat owner. Camp & Cruise’s decision to represent Great Lakes Lift was grounded in the common-sense approach of their manufacturing. Watching the components seamlessly come together and realizing that 90% of their products allowed for easy deck system management was a revelation.
Through the lens, I couldn’t help but appreciate the common-sense philosophy embedded in every aspect of Camp & Cruise’s operations. It wasn’t just about selling products; it was about simplifying lives. Great Lakes Lift’s innovative design, particularly in their vertical lift products, demonstrated a commitment to practicality. The deck systems that effortlessly come out of the frame make the process of putting boats in and out of the water not just a task but a breeze.
As my camera lens zoomed out, capturing the Camp & Cruise landscape against the backdrop of West Michigan, it was evident that this wasn’t just a business; it was a legacy navigating the waves of tradition. The journey, intricately documented through my lens, showcased the harmony of family, quality, and a common-sense approach that keeps this maritime haven sailing smoothly into the future. Thanks for the great interview Jeff!
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