Realtor & Real Estate Content Marketing by Breaker Digital
As an early filmmaker/ marketer I had the incredible opportunity to delve into the world of real estate during and after my corporate job experience. For these productions I’d decide with the business what questions to answer on camera, and we’d come up with some scenarios to capture b-roll. I’d usually film everything needed in about four to five hours. I filmed this with a couple of Canon 6d DSLR cameras and a ronin stabilizer.
Behind the Scenes: Interviewing Tracy Myers and Dominic Comer provided invaluable insights into the world of real estate. Their enthusiasm for helping people find their dream homes or navigate the challenges of selling is a true passion. Through candid conversations, I aimed to convey the genuine care they have for their clients and the satisfaction they derive from being a part of their journeys. This made the interview process easy.
The office served as the perfect backdrop for capturing the daily hustle and bustle of Keller Williams Brighton. Filming the b-roll around the office allowed me to showcase the collaborative and dynamic environment in which these real estate professionals operate. From bustling workstations to strategic meetings, every frame sought to encapsulate the spirit of teamwork and dedication that defines Keller Williams Brighton. It was also a bright sunny day out, so that also helped.
The Heart of Keller Williams Brighton: Choosing to build the Michigan Home Team out of Keller Williams in Brighton was not just a strategic decision; it was a commitment to core values. Tracy and Dominic emphasized the importance of creating win-win situations and always working with integrity. These principles resonated with me, and I wanted to ensure they were at the forefront of the video, defining the heart of Keller Williams Brighton.
Closing Thoughts:
As a director and producer, my goal was to craft a visual narrative that goes beyond the surface of real estate transactions and set expectations of service for the viewer. Keller Williams Brighton is not just a place where properties change hands; it’s a community driven by values and a genuine desire to make a positive impact on people’s lives. Through this video, I hope to share the passion, dedication, and values that make Keller Williams Brighton a standout in the world of real estate.
