Whenever I have to chance to apply my marketing strategies to a different industry or market, I get excited for the competition. Especially when the potential for success is as boundless as it is with Pete Black Plumbing in Livingston County, Michigan. Collaborating on their video marketing strategy has opened up new opportunities for the company.
Upon my initial research, I discovered that Pete Black Plumbing’s primary marketing effort was a double-page ad in the phone book. Recognizing the shift toward digital platforms, I proposed a comprehensive approach, suggesting the creation of three distinct digital marketing spots to establish a strong online presence. To kick things off, I recommended developing an engaging “About Pete Black” video and a pair of concise thirty-second advertisements. Having them star in their own commercial was a conscious choice, to help them gain local recognition. Additionally, to maximize the initial content creation we produced I took the initiative to revamp their website with fresh photos. In the realm of online sales, attention to detail—from website design to social content—is crucial, and I’m dedicated to delivering results. I firmly believe that a well-crafted online presence can make a significant difference in attr
acting and retaining clients.
As we roll out this multifaceted marketing strategy, I’m eagerly anticipating the positive impact it will have on Pete BlackPlumbing’s future. The comprehensive approach we’ve adopted sets them apart from local competitors, ensuring they enjoy a level of marketing prowess unparalleled in Livingston County. I’m excited to witness the transformative journey ahead for Pete Black Plumbing as we continue to elevate their brand in the digital landscape. These videos and the still photos created from them are still circulate and support Pete Blacks Social Media strategy to this day.
Pete Black Plumbing Featured Videos
In addition to producing the video for these spots I wrote scripts and chose the marketing direction.
