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Ad made to convert: Dropping a Building for Waters Edge Dock & Hoist

Brandon Damon — Mon, 08 Dec 2025 02:28:52 +0000

Attention Grabbing Ads

There are two kinds of ads: the kind people scroll past… and the kind that smack them in the face—literally. For Waters Edge Dock & Hoist, we decided to make the second kind.

When I set out to produce their November specials video, I knew we needed a hook that would stop thumbs cold. So we opened with a full headquarters building falling straight out of the sky and slamming into frame with a beautiful, absurd, ear-ringing thud. Debris flying, chaos everywhere—except emerging from the garage, is Dillon, perfectly intact.

Calm. Confident. Ready to sell docks and hoists like he didn’t just walk out of a falling building.

Dillon Delivered

Dillon came in locked-in and ready to go. He hit his marks, nailed his delivery, and gave the kind of energetic performance that makes an ad work. I rigged up a lav mic clipped to a business card—because yes, the “casually obvious mic” trend is alive and well—and it gave us that wonderfully informal, authentic vibe that audiences respond to.

We improvised throwing some EZ Dock parts just because it was fun and, honestly, it looked hilarious on camera. Layer in some swooshing whooshes, electric buzzes, and the blue-electric outline stingers, and the whole spot came together with that over-the-top charm that people love.

But Creativity Alone Doesn’t Convert

At Breaker Digital Marketing, we don’t just make ads—we make ads that perform. Once the spot was polished, we deployed it across Meta and Google paid placements. And the results? Let’s just say the numbers smiled back. The ad pulled attention, drove traffic, and brought in real leads for Waters Edge.

Why It Worked

Thumb-stopping visual hook: A building drops from the sky. Enough said.
Strong offer delivered clearly: Dillon made the November specials easy to understand and hard to ignore.
Authenticity: Informal mic placement and natural delivery kept it human.
Paid placement strategy: We put the creative where the audience already lives.

You’ve go to do a lot of little things right, that will add up to an ads success. This is the magic that happens when creative storytelling meets strategic distribution. If you want ads that entertain, engage, and actually convert, that’s what we do here at Breaker Digital Marketing.

And sometimes… that means dropping a building from the sky.

Below are Performance overview reports directly from Facebook (aka Meta). This was a limited campaign we ran for November only (30 days total), and budgeted $500 dollar ad spend for the 1 month. “Website Leads” represent qualified leads which was a form fill or phone call directly from the Meta Ad.

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From Pete Black Plumbing to Titan Plumbing Group: A Digital Evolution Powered by Breaker Digital Marketing

Brandon Damon — Tue, 01 Jul 2025 14:03:19 +0000

Video Campaign for Local Service Company, Titan Plumbing Group

These videos drove impressions, views and qualified conversions for Titan Plumbing Groups Ad campaign on Google Local Service Ads, Adwords and Meta.

Navigating a Digital Merge

Over the years, Breaker Digital Marketing has proudly partnered with Pete Black Plumbing to shape and grow their brand—from creating brochures and photography to producing high-quality video content and a polished, modern website. Our businesses grew together, as Breaker Digital pioneered the digital marketing strategy for the company.

Our collaboration was built on trust and results, making it easy to continue that partnership when big changes came in early 2025. That’s when Pete Black Plumbing merged with J. Mills Plumbing to form Titan Plumbing Group, based in Howell, Michigan.

Key Role in Renaming Titan Plumbing Group

Breaker Digital’s lead producer, Brandon Damon, played a key role in this transformation, helping name the new company and leading the merge online. Pete Black was sourcing other names from another marketing company, but Brandon asked for his shot at renaming the new company. Brandon suggested “Titan Pipe Plumbing,” , (1 of 5 suggestions) a name built to win search traffic and clicks for years to come. After reviewing ten name submissions from another out-of-state marketing firm—and not feeling any of them captured the brand’s strength—owner Greg Johnson circled back to Brandon’s concept, removing the “Pipe” and locking in the now-recognizable name: Titan Plumbing Group. We also merged their Google business profile, a process that saved their thousands of Google Reviews and maintained aspects of their Google Search standing.

Once the name was finalized, Breaker Digital got to work transforming the existing Pete Black website into a new Titan Plumbing Group platform. From there, we shifted our focus to SEO strategy and a full-scale paid advertising campaign, designed specifically for a service-based plumbing company. We implemented advanced data tracking to develop a qualified lead strategy, ensuring every visitor interaction could be measured and optimized. To build brand recognition, we repurposed years of photo and video content into fresh Google Ads, new imagery for AdWords campaigns, and launched Google Local Service Ads to target Titan’s local service area.

Creative Marketing Solutions

Our creative approach quickly became the backbone of Titan’s marketing success. The video ad campaign we developed rose to the top as one of the brand’s most effective lead drivers. Those results got our organization invited into a regional study of top performing video hooks that perform the best online. Today, with all wheels in motion, our strategy consistently delivers around 400 qualified leads per month, with strong performance from both paid and organic channels. That’s not impressions or clicks, that’s a website form fill or phone call to the plumbing group. It helps that the monthly ad budget remains healthy—but it’s the creative, in ads optimized for conversion, that keeps the phones ringing and the forms filling. Gathering the closed sales from those numbers is in progress to measure the real value of our service.

At Breaker Digital Marketing, we specialize in helping service-based businesses stand out, scale up, and dominate their local markets. Whether you’re rebranding, expanding, or ready to take your online presence to the next level, we can build a custom marketing strategy—from name development and SEO to lead funnels and creative ads—that helps you rise above the competition and lead your industry forward.

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Bringing Video Marketing Full Circle: Growing with Waters Edge Dock & Hoist

Brandon Damon — Fri, 14 Mar 2025 22:25:25 +0000

Video Ad Campaign Assets

These videos were shown across online advertising platforms including Google, Youtube, Facebook and Meta.

Telling the Waters Edge Story

At Breaker Digital Marketing, our goal has always been to help local businesses tell their story, connect with their audience, and turn that connection into measurable growth. Our partnership with Waters Edge Dock and Hoist is a perfect example of how great storytelling, combined with smart digital strategy, can come full circle.

A few years ago, I had the opportunity to produce the original videos titled “About Waters Edge” and “The Waters Edge Company Story.” These projects were all about capturing who they are — the craftsmanship, dedication, and family-driven values behind their work on Michigan’s lakes. Those videos built a strong foundation for their brand, giving customers a personal look at what makes Waters Edge stand out.

Turning Archived Video into Working Assets

Fast forward to today, and we’ve taken things several steps further. At Breaker Digital, we’ve revamped those original videos, giving them a fresh edit and updated branding, and then developed a shorter, performance-driven video ad designed for use across multiple platforms — Google Ads, YouTube, Meta (Facebook and Instagram) Reels, and beyond.

These ads are part of a targeted digital campaign built to reach qualified leads — homeowners and lakefront property owners searching for dock and hoist solutions. Through precise data tracking, we’ve been able to identify website and social media visitors, retarget them with ads across the web, and convert that interest into real inquiries — whether through a phone call or website form fill.

It’s been incredibly rewarding to see Waters Edge Dock and Hoist’s marketing evolve — from storytelling videos that introduced their brand, to a full-fledged video marketing campaign that actively drives new business. It’s been a privilege to tell this companies story, and watch them grow and evolve over-time, and so has the video marketing.

What started as a creative project has turned into an ongoing partnership focused on results. Seeing the analytics come in, watching engagement grow, and knowing the content we created is directly helping the company expand — that’s what makes this work meaningful.

At Breaker Digital, we’re proud to help local companies like Waters Edge Dock and Hoist grow through the power of video, data, and strategic marketing. Because when a story is told the right way — and delivered to the right audience — it doesn’t just make an impression. It drives real growth.

Featured Campaign Reels on Google Ads, and Meta:

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Your Hometown Christmas Parade: A Marketing Win Wrapped in Holiday Spirit

Brandon Damon — Sat, 07 Dec 2024 21:13:56 +0000

Why join your hometown’s holiday parade?

Pete Black Plumbing has been participating in Fowlerville’s Christmas-In-the-Ville for years. As a producer at Breaker Digital Marketing, I’ve had a blast covering this event with them, and providing highlights and recap videos.

At Breaker Digital Marketing, we’re big believers that some of the best marketing doesn’t happen behind a screen — it happens right in your community. One great example of that is Pete Black Plumbing’s annual participation in Fowlerville’s “Christmas in the Ville” parade, an event that brings together local families, businesses, and plenty of holiday cheer.

Every December, the streets of downtown Fowlerville come alive with lights, laughter, and floats that show off the creativity and spirit of the town. Pete Black Plumbing, joined this year by J. Mills Plumbing, took their float design to the next level — creating a festive display that showcased both craftsmanship and community pride.

Why Participating in Local Events Works

For local service companies, especially those in industries like plumbing, HVAC, or construction, participating in hometown events like this is more than just goodwill — it’s smart marketing. Here’s why:

It builds trust and familiarity. When people see your company participating in local traditions, they start associating your brand with community involvement and reliability.
It keeps your brand visible year-round. Parade photos, videos, and community posts get shared online, keeping your business in front of local audiences long after the event ends.
It humanizes your business. Events like these show that behind the trucks and tools are real people who care about their town — something every homeowner appreciates when choosing who to call.
It creates valuable media content. From drone shots and reels to Google Business posts, your participation can fuel months of authentic, high-performing digital content.

Capturing the Magic (and the Marketing Value)

Every year, our team bundles up to film Pete Black Plumbing’s float as it rolls through the chilly streets — complete with twinkling lights, waving team members, and smiling kids lining Main Street. This year, we took things even further by creating a virtual reality experience that lets viewers ride alongside Pete Black Plumbing’s Hydro Vac Truck in VR.

Using Apple Vision, Meta Quest, or Oculus goggles, you can experience the parade like you were there— a unique piece of branded content that’s both innovative and engaging.

Community = Connection

At the end of the day, Christmas in the Ville is more than just a parade — it’s about celebrating connection. For Pete Black Plumbing and J. Mills Plumbing, it’s a way to show appreciation for the community that supports them all year long.

At Breaker Digital, we love helping businesses turn moments like these into meaningful marketing. Whether it’s through video, VR, or social storytelling, community-driven marketing creates authentic engagement that no paid ad can replicate.

Until next year, stay warm, keep giving back, and remember: sometimes the best way to grow your brand is by showing up where your community already is.

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Standing Out as a Local Service Business: Why Doing Things Differently Works

Brandon Damon — Mon, 02 Dec 2024 19:57:46 +0000

At Breaker Digital Marketing, we love helping local businesses break away from the ordinary. In competitive service industries—like plumbing, HVAC, landscaping, or construction—it’s not always easy to stand out. Most companies play it safe with standard ads and straightforward messaging. But sometimes, the best way to get noticed is to do something unexpected.

That’s exactly what happened when we teamed up with Pete Black Plumbing for a creative video project that turned heads and got people talking. Instead of another traditional “About Us” video, Pete Black’s team decided to have some fun and recreate one of the most iconic movie moments of all time—the Office Space printer-smashing scene.

A Cold Morning, a Bold Idea

It was a chilly morning in Michigan when we set up in an open field, armed with cameras, props, and a printer ready for destruction. Shot nearly frame-for-frame, complete with the classic soundtrack, the video became a hilarious homage that fans of the film instantly recognized. But more importantly, it showcased the personality and team spirit behind the Pete Black Plumbing brand.

Why This Kind of Content Works

In the service industry, trust and relatability go a long way. Customers want to hire people they like and feel comfortable with—and creative, personality-driven content helps build that connection long before they pick up the phone.

By mixing humor with professional branding, Pete Black Plumbing showed their human side and made their business memorable. And that’s exactly the kind of marketing that performs best on today’s social platforms—where authenticity beats perfection every time.

The Bigger Picture

At Breaker Digital, we encourage our clients to think beyond the basics. Sure, sales-focused videos and service ads are essential—but creative projects like this add heart to your brand. Whether it’s a playful team video, behind-the-scenes bloopers, or community highlights, showing a different side of your business helps your audience connect on a deeper level.

Because in today’s digital world, doing things differently isn’t just good marketing—it’s what makes your business unforgettable.

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Breathing New Life Into Timeless Content: Pete Black Plumbing’s Updated Brand Story

Brandon Damon — Tue, 24 Sep 2024 19:39:52 +0000

At Breaker Digital, we believe that great content never loses its value—it just needs the right touch to make it shine again. Recently, we revisited and refreshed the original “About” video for Pete Black Plumbing, a trusted name in both residential and industrial plumbing across Livingston County.

The video was originally filmed years ago, but instead of starting from scratch, we repurposed the existing footage—updating visuals, refining the messaging, and adding new personnel shots to reflect the company’s growth. By building on the solid storytelling foundation we already had, we were able to deliver an updated, high-value piece of marketing content without losing the authentic spirit that made the original video resonate.

Pete Black Plumbing presents a unique marketing challenge: they serve homeowners who need reliable everyday plumbing services and industrial clients managing large-scale infrastructure projects. Traditionally, these audiences require separate strategies—but Pete Black Plumbing successfully bridges both under one brand. Our team focused on finding that balance through a streamlined message and clear visuals that speak to both markets.

Beyond the video update, Breaker Digital has expanded Pete Black Plumbing’s marketing footprint across multiple digital platforms. We designed new graphics and ad creatives for use across Google Ads (Search and Display) and Meta platforms, including Facebook and Instagram, to help drive local visibility and brand recognition.

These paid campaigns are supported by a redesigned, easy-to-navigate website—built to highlight Pete Black Plumbing’s expertise, showcase their projects, and make it easier for both residential and commercial clients to get in touch.

By combining refreshed video content, strategic ad campaigns, and consistent branding, we’ve positioned Pete Black Plumbing for long-term digital success in Howell and Livingston County.

Check out the updated “About” video and explore their new online presence—proof that with the right marketing strategy, even older content can continue to deliver lasting results.

Still Images Used in Paid Ad Campaigns

Some web users still prefer clicking on still images over videos — and in certain industries, they actually perform better.

From service-based businesses to local brands, static visuals can feel more personal and direct. That’s why at Breaker Digital, we make sure still images have their place in every Google and Meta ad campaign, working hand-in-hand with video to create a complete, balanced marketing strategy. Get started on yours today!

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How Local Partnerships Can Strengthen Your Brand: Dog Watch & Pete Black Plumbing

Brandon Damon — Sat, 14 Sep 2024 20:14:10 +0000

As a filmmaker with Breaker Digital Marketing, one of my favorite parts of what we do is helping local businesses tell their stories — especially when those stories highlight collaboration within the community. Recently, I had the opportunity to film a project that perfectly captured that spirit: Dog Watch Hidden Fences of Southeastern Michigan teaming up with Pete Black Plumbing to install a new self-service dog washing station at Dog Watch’s boutique store in downtown Brighton.

This shoot was not only fun (because let’s face it, filming dogs getting pampered never gets old ) — it also showed how powerful local partnerships can be as a marketing strategy.

Why Local Businesses Should Partner Up

When two local businesses collaborate, both brands benefit. In this case, Pete Black Plumbing got to showcase their craftsmanship and problem-solving on a unique project, while Dog Watch gained valuable exposure by featuring the installation process and sharing the story behind their new dog wash.

For small and mid-sized businesses, these kinds of partnerships help you:

Build community trust by aligning with other reputable local names
Reach new audiences through shared promotion and cross-tagging online
Create authentic content that shows your business supporting others in your area
Boost visibility in local search results and social algorithms through consistent mentions and engagement

At Breaker Digital, we encourage clients to look for these win-win opportunities. When you feature another business — whether it’s a contractor, supplier, or partner — you’re not just telling your story, you’re showing how your company contributes to the local economy and community. That’s a message that resonates deeply with audiences.

Behind the Scenes

Filming inside small local businesses always comes with challenges — mixed lighting, limited space, and tight budgets — but that’s part of what makes these projects rewarding. We adapt, problem-solve, and use every resource available to make sure the final product reflects each brand at its best.

Despite the technical hurdles, the video came together beautifully. The dogs looked great, the dog wash shined, and the partnership between Dog Watch and Pete Black Plumbing came through naturally on camera.

The Takeaway

This project is a reminder that local collaboration is one of the smartest marketing moves a business can make. When you lift up other businesses, you lift your own brand too.

It’s why we at Breaker Digital love working with clients like Pete Black Plumbing — companies who care about their community, take pride in their partnerships, and understand the value of storytelling in today’s digital world.

If you’re in downtown Brighton, stop by Dog Watch Hidden Fences and check out their new self-service dog wash. It’s a great example of how creativity, collaboration, and community can come together — and how smart local marketing doesn’t just tell a story, it builds one.

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Episode 4 of The Workz

Brandon Damon — Thu, 11 Jul 2024 13:28:49 +0000

Hey everyone, Brandon Damon here, director and producer of “The WORKZ.” I’m excited to share some behind-the-scenes insights from our latest episode. Filming this episode was a blast, and I can’t wait to give you a peek into what went down.

Capturing Shawn’s Charisma

From the moment I stepped into the warehouse, I knew I was in for a treat. Telling the story from Shawn’s perspective was an experience. Shawn is charismatic and brings the perfect energy needed for “The WORKZ.” His enthusiasm and expertise made it easy to capture engaging footage, and his natural charm shone through the entire episode.

Unloading the Trailer and Preparing for Events

One of the most exciting parts of the day was filming the crew as they unloaded a trailer to prepare for an upcoming event. Watching them coordinate vehicle movements and set up the trailer was a lesson in teamwork and efficiency. This segment showcased the behind-the-scenes efforts that go into getting products and displays ready for transport to rallies.

Fun and Games with the Team

The camaraderie among the team was infectious. Whether it was playing games with K-cups or handling unexpected situations like running out of supplies, the crew kept things light-hearted and fun. Capturing these moments added a genuine, relatable touch to the episode, showing that even in a busy work environment, there’s always room for a bit of humor and relaxation.

The First Burnout Session

This episode was also my first time filming a burnout session, and it was a thrill! I used my 360 video camera to capture the entire process, with some fantastic filming assistance from Bailey. It was a rare opportunity to showcase the high-energy activities that go on behind the scenes. The burnouts added an exciting climax to the episode, blending perfectly with the day’s hard work and camaraderie. Something for the bikers who watch, lol.

Wrapping Up with a Smile

By the end of the day, we had not only accomplished a lot but also had a great time doing it. The trailer was unloaded, products were organized, and we even managed to squeeze in some fun with a burnout session. This episode was a fantastic opportunity to show off the behind-the-scenes hustle at Hogworkz, and I couldn’t be happier with how it turned out.

I hope you all enjoy watching “Labels, Lifts, and a Little Bit of Smoke!” as much as I enjoyed filming it. Stay tuned for more exciting episodes of “The WORKZ,” and don’t forget to share your thoughts and feedback. Until next time!

Cheers, Brandon Damon

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The Workz Episode Two

Brandon Damon — Wed, 01 May 2024 21:52:56 +0000

I wanted to share a behind-the-scenes look at our recent shoot for Episode 2: THE WORKZ. Filmed with some of the Warehouse Team. I’m just getting introduced to all the cast of characters in the office and the warehouse, learning their personalities and what roles everyone plays.

In this episode, we witnessed firsthand the challenges the warehouse team faced due to a technical meltdown in their shipping system. The external shipping platform they relied on suddenly stopped working over the weekend, causing a backlog of orders. To quickly address the issue, they created a duplicate store to resume order processing. However, things took an unexpected turn when an old store was inadvertently reactivated, resulting in duplicate orders flooding in.

As a video producer, director, and editor, documenting these real-time challenges presents unique filming obstacles, especially when you’re filming real life scenarios. I have to be adaptable and ready to capture moments as they unfold, often without scripted direction. It’s about being in the right place at the right time, ensuring we capture the raw emotions and problem-solving processes authentically.

The team’s resilience and determination to resolve the shipping issues were inspiring. Despite the chaos, they remained focused on fulfilling customer orders efficiently. Everyone on The Team played their roles, and did their part. I’m excited about the challenge of telling their tory through “The Workz” series. This experience has only deepened my appreciation for their commitment to transparency and their willingness to share their journey with us.

Stay tuned for more behind-the-scenes action and stories as we continue to document their journey on “The Workz”.

Stay tuned,

Brandon Damon

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Dealer Spotlight: Up North Shoreline Gaylord Michigan

Brandon Damon — Thu, 06 Jul 2023 19:13:09 +0000

Capturing Up north Shoreline

As a producer, videographer, and marketer, I often find myself immersed in various industries, capturing the essence of businesses and their stories. One memorable project brought me to the picturesque landscapes of northern Michigan, in Grayling on a radiant summer day, collaborating with Mike from Up North Shoreline.

The project was an encapsulation of their journey—a story of dedication, family values, and entrepreneurial spirit. We aimed to unveil their narrative in a compelling video piece, a task we accomplished in a swift three-hour window.

Arriving at Mike’s summer residence, I was greeted with warmth and readiness. His family, supportive and accommodating, made our collaboration seamless. His kids were already playing in the water, and jumping off the dock. The weather was also cooperating.

The day unfolded beautifully as we maneuvered through the filming process. Setting sail on the pontoon with Mike’s family, we navigated the waters to capture them using the boat lifts and dock by Great Lakes Lift.

Just as we concluded the final shots, nature’s unpredictability intervened. Raindrops started to fall, hinting at an impending downpour. Yet, miraculously, we wrapped up just in time before the heavens opened up—a testament to the perfect timing that seemed almost serendipitous.

Working alongside Mike and his family wasn’t just about creating a video; it was about witnessing firsthand the embodiment of their values. Their dedication, unity, and commitment to quality resonated not just in their work but in their way of life.

The experience of crafting this piece was more than just a professional endeavor; it was a glimpse into the heart of Up North Shoreline. Through the lens, I witnessed a story of growth, passion, and the beauty of family-driven entrepreneurship—a tale I’m honored to have had the opportunity to share with the world. I can only hope to achieve the same greatness with my own marketing business here at Breaker Digital.

Sincerely, Brandon Damon Owner and Operator of Breaker Digital Marketing

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